J.Crew Gift Gurus {tell me more}

On certain pages where items have been sold out, for example the Kingston suede driving mocs (Item 90372; $128.00 ), J.Crew has inserted a special message in red text. The text reads: "We're sorry. This item has been so popular, it has sold out. We've got lots of great gift ideas, just ask our Gift Gurus, 800 562 0258."

As any J.Crew Aficionada knows (if not stores on their cell phone), that phone number is J.Crew's regular customer service line. I am curious who are the "gift gurus" at J.Crew- are they regular customer service representatives, or personal shoppers? Also, what kinds of services do they provide?

Have you called (or are you planning to) for J.Crew's "gift gurus"? If you have already, please share with us more about J.Crew's new service. :)